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Park Realty Boston

PRIVACY STATEMENT

Last modified 4/09/09

Park Realty operates the web sites www.werentboston.com, www.werentcentralmass.com and www.murphyliving.com, ("Sites"). We respect the privacy of each user of the Sites (referred to as "you" or "a user"), whether you are just beginning your real estate search or have already become a customer. This Privacy Statement gives you specific information about how we protect your privacy, how we treat information we collect on the Sites that identifies an individual user ("Personal Information"), and how we use aggregated information.

BY REGISTERING FOR OR USING THE SITES, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY STATEMENT. IF YOU DO NOT AGREE TO THIS PRIVACY STATEMENT, YOU CANNOT USE THE SITES. We reserve the right to modify this Statement at any time by posting a notice on the Sites’ home page. (If we consider it appropriate, we may also provide additional notice of significant changes.) Your use of the Sites after the date of the last modification listed at the beginning of this Privacy Statement indicates to us that you agree to the changes

Location of Servers and Transfer of Information to the United States

The Sites are hosted by servers in the United States. If you are located outside of the United States, your Personal Information will be transferred to the United States. By submitting your Personal Information, you consent to its transfer to the United States and to its storage, processing, and use there in accordance with this Privacy Statement.

Scope of this Privacy Statement

This Privacy Statement applies to your use of our Sites only. We do not own, operate or control the web sites of our sales associates. Accordingly, this Statement does not apply to a sales associate's web site or to a sales associate's collection, use, storage and disclosure of your Personal Information.

1. Collection and Use of Your Personal Information

We collect your Personal Information on the Sites in order to enhance the services we offer you. We collect Personal Information from you only when you voluntarily submit it in order to obtain certain services or information, including (A) registrations for special communications, such as saving a search for you and, but only if you request it, sending you new listings that fit the profile of your saved search; (B) requests to find a property, to list your property, and to find a sales associate; (C) requests to contact us; (D) requests to receive periodic industry updates; (E) requests to email a listing to a friend.

Requests to Find or List a Property and to Find a Sales Associate

If you submit a request through the Sites to find or list a property or to find a sales associate, you will be asked to provide Personal Information and we refer this information to sales associates to respond to your request.

Contacting Us

If you contact us, we collect Personal Information, which is retained or referred to a sales associate depending on the nature of your inquiry.

Refer a Listing to a Friend

If you choose to send a listing to a friend, you will be asked to provide the friend's email address. We do not store this information, and the information is used only to send the one-time referral email.



2.Collection of Non-Personal Information

Even if you do not send us any Personal Information, we collect information about how you use our site ("Non-Personal Information"). This information cannot be used to identify you personally and is explained in more detail below under "Non-Personal Information".

Cookies

A cookie is a small data file, often including an anonymous unique identifier, that is sent from a web site's computer and stored on your computer's hard drive. Use of cookies is common on the Internet. A web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser permits a web site to access only the cookies it has already sent to you, not the cookies sent to you by other sites. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.) You can reset your browser to refuse all cookies or indicate when a cookie is being sent. But if you refuse cookies, some parts of the Sites will not function properly and may not provide services or information you have requested. For example, without cookies, we will not be able to provide you with searches that you have asked us to save.

Non-Personal Information

Like many sites, we obtain Non-Personal Information such as IP (internet protocol) addresses, browser types, the name of your ISP (internet service provider), information about where a user comes from before arriving at our Sites, what pages a user visits, the order of those pages, and the amount of time spent on each. A vendor performs this service for us by sending a cookie to gather this information, compile it, and report to us. We use Non-Personal Information to customize the advertising and content you see, improve our services, conduct research, and provide anonymous aggregated reporting for internal audits and third-parties.


3.Use of Information

We use the Personal Information and the Non-Personal Information we collect on the Site (A) to provide you with the services that you ask to receive through the Sites, including saving searches and, if you request it, sending you updates about those searches, (B) to receive, if you choose, to receive periodic industry updates, (C) to answer your questions or complaints, (D) to refer you to Franchisees and sales associates about finding or listing a property or to locate a sale associate; (E) to refer a listing to a friend, and (F) for analytical purposes to help us improve the Site and for our business generally.


4.Sharing Your Information

We do not rent, sell, or share with third parties the Personal Information we collect from you on these Sites except (i) to provide information or services that you have requested, (ii) with your permission, or (iii) under the following circumstances:

AThird party vendors we engage to provide services on our behalf, such as hosting, web-site development, and support, have access to Personal Information, but they have agreed not to disclose the Personal Information or to use it for any purpose other than providing the requested services.
BThere may arise special circumstances where it is necessary for us to disclose and use Personal Information and Non-Personal Information, such as: to enforce this Privacy Statement or any other part of our Terms & Conditions to protect our property or rights; to protect the safety of anyone; to investigate, prevent, or take action regarding illegal or improper activities; to carry out a merger or consolidation with another entity, a sale or transfer of some or all of our assets, or any similar transaction; or for other reasons we determine in good faith are necessary, appropriate, or required by law, such as when we respond to subpoenas, court orders, or other legal or administrative process.


5. Security

Our hosting services maintains its systems in accordance with reasonable industry standards to reasonably secure the information of its customers. However, no data transmission over the Internet can be guaranteed to be 100% secure. "Perfect security" does not exist on the Internet, and you use the Sites at your own risk.

6. Correction/Updating Personal Information

If your Personal Information changes or if you no longer wish to use the Sites, you may correct or update your Personal Information or unsubscribe from any industry updates you have requested by modifying or deleting your profile on the Sites, writing to

customer service at:
Park Realty Boston
1216 Commonwealth Ave
Boston Ma 02134

7. Children

These Sites are not directed to children under the age of 13 ("Children"), and we do not knowingly collect any information, including Personal Information, from Children.

8. California Privacy Rights

Under California law, California residents have the right to request in writing from businesses with whom they have an established business relationship (1) a list of categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties [including affiliates that are separate legal entities] during the immediately preceding calendar year for the third parties' direct marketing purposes and (2) the names and addresses of all such third parties.

To request the above information please contact us by writing to customer service at:

Park Realty Boston
1216 Commonwealth Ave
Boston Ma 02134

We will respond to such requests within 30 days of receipt. Please note that we are only required to respond to each customer once per calendar year.

9.Comments and Questions

If you have any questions or concerns about this Privacy Statement, please contact us by using the "Contact Us" feature or by postal mail at

Park Realty Boston
1216 Commonwealth Ave
Boston Ma 02134

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